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Monday, February 8
If It’s Going to be Right I Have to Do It!
by
David Bater
on Mon 08 Feb 2010 20:55 GMT
If It’s Going to be Right I Have to Do It!
Do you ever find yourself making that statement? Do you struggle with your staff delivering inconsistent service quality or handling customers with your level of professionalism? more »
Sunday, February 7
Now That I Know My Advertising ROI, How do I Improve It? Part 2:
by
David Bater
on Sun 07 Feb 2010 19:05 GMT
Now That I Know My Advertising ROI, How do I Improve It? Part 2:
We are bombarded daily and incessantly by advertising. Think about how many ads you see or hear in an average day. Do you wake up to a clock radio? If so, it’s possible that 50% of the time you wake up to an advertisement. more »
Friday, February 5
Now That I Know My Advertising ROI, How do I Improve It? Part 1
by
David Bater
on Fri 05 Feb 2010 12:08 GMT
Now That I Know My Advertising ROI, How do I Improve It? Part 1
The answer to that question is to apply smart advertising techniques and then test and measure on a small scale before rolling out a large ad campaign. more »
Thursday, February 4
How Much Should I Spend on Advertising?
by
David Bater
on Thu 04 Feb 2010 12:00 GMT
How Much Should I Spend on Advertising?
Ideally, the answer is zero! You should invest, not spend money on advertising. more »
Sunday, January 31
Your Company Does Have a Culture Can you define it?
by
David Bater
on Sun 31 Jan 2010 19:25 GMT
As the owner of your business, do you realize that your corporate culture is a reflection of you and your leadership? more »
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